(with a clear path to Head of Demand Generation)
This is not a “run campaigns” role.
This is a build-the-engine role.
At VisioLab, demand generation is not about likes, reach, or brand colors. It’s about one thing: creating predictable, repeatable revenue.
We’re looking for a Senior Demand Generation Manager who thinks in systems, not initiatives, someone who knows how to turn budget into pipeline, pipeline into revenue, and data into decisions.
If you get excited about MQLs, SQLs, and closed-won-ratio, read on.
Own TOFO growth with one clear goal: create qualified pipeline
Design and run demand generation engines, not one-off campaigns
Take full ownership of all Channels as a core
Build and scale Account-Based Marketing (ABM) for target accounts
Think deeply about the funnel: from first touch → MQL → SQL → revenue
Work closely with Sales and the founders to align on ICPs, accounts, and messaging
Test bold ideas, kill weak ones fast, and double down on what converts
Track what matters: MQLs, pipeline, CAC, and revenue impact
You are not measured on activity. You are measured on outcomes.
5+ years in marketing, with ~3+ years in B2B SaaS demand generation
Proven experience building pipeline, not just awareness
Deep hands-on expertise in:
Paid Social / Paid Growth
ABM (targeting specific companies, not broad personas)
AI Tools / Building Agents
Data Analytics & Funnel Optimization
A builder mindset, you create value, not decks
Strong commercial intuition: you understand how marketing turns into money
Comfortable working internationally and across markets
You care about revenue, not vanity metrics
Fluent in German and English
Demand is no longer “nice to have”, it’s now a core growth lever.
You’ll own Top-of-Funnel growth end to end, with:
Significant budget responsibility
High trust and autonomy
Direct access to the founders
A clear path to becoming Head of Demand Generation
This is a role for someone who wants to build, not just optimize what already exists.
A predictable, scalable demand generation engine is live
Sales trusts marketing because pipeline quality is high
Paid Social and ABM are repeatable growth channels, not experiments
TOFO performance is transparent, measurable, and tied to revenue
You’re naturally stepping into a Head of Demand Generation role
Direct reporting line to the founders
Real ownership, real budget, real impact
High trust, low politics, fast decisions
Hybrid setup in Berlin, Osnabrück, or Amsterdam
A company that values execution over perfection
We don’t need more noise.
We need someone who can build the machine.